Fintech startup Goalsetter secures $9.6M in Series A Extension to grow its financial education platform

Goalsetter, the fintech platform revolutionizing family finance and youth financial literacy, has closed a $9.6 million Series A extension, propelling its total funding to over $30 million since its last major funding round when we covered the fintech startup four years ago.

Leading this latest investment charge is an affiliate of Edward Jones and MassMutual via its MM Catalyst Fund. Notably, previous Series A backers including Fiserv, Webster Bank, Seae Ventures, Astia Fund, and Partnership Fund for New York City have doubled down on their support. Joining them are new investors Reseda Group and InTouchCU, further underscoring confidence in Goalsetter’s mission.

Goalsetter will use the fresh capital injection to bolster its strategic partnerships with corporations and financial institutions committed to empowering Americans in their wealth-building journey and financial well-being.

In an era where wealth disparities in the United States are starkly evident, Goalsetter stands at the forefront of addressing this issue head-on. Recent reports highlight that the top 20% of Americans commandeer a staggering 86% of the nation’s wealth, leaving the remaining 80% to share a mere 14%. Tackling such inequities demands more than just redistributive policies; it necessitates robust educational initiatives, particularly in financial literacy.

Goalsetter was founded in 2015 by Tanya Van Court, a luminary with a background in top-tier media companies like Nickelodeon and ESPN. Van Court’s personal journey, marked by financial adversity during the dot-com crash of 2001, galvanized her to launch Goalsetter, driven by a mission to empower families with financial literacy tools.

Goalsetter founder and her team with Apple CEO Tim Cook

“Our new Series A extension marks a significant milestone for Goalsetter as we continue to redefine financial education and inclusion across America,” said Goalsetter Founder and CEO Tanya Van Court. “This funding will empower us to enhance our B2B offerings and forge stronger partnerships with credit unions, banks, and wealth management institutions, expanding our reach and impact to ensure that the next generation can grow into savvy savers and investors. This is an investment in Goalsetter and in the future financial well-being of millions of young Americans. Together, we are building a foundation for a more equitable and financially literate future for all.” ​​​​​​​​​​​​​​​​​​

At its core, Goalsetter is a pioneering children and family finance app, offering an educational-first banking experience. Blending elements from popular goal-based savings platforms like Digit and Acorns with the convenience of gift registries such as Zola and Honeyfund, Goalsetter targets millennial parents seeking to instill healthy financial habits in their children.

By allowing families to contribute towards their kids’ future goals instead of inundating them with consumer goods, Goalsetter emerges as a crucial savings vehicle, fostering a generation of savvy savers equipped with lifelong financial acumen.

Goalsetter’s groundbreaking efforts haven’t gone unnoticed. The platform and its visionary founder, Tanya Van Court, have graced the pages of esteemed publications like The New York Times, CNBC, and, of course, TechCrunch. Their relentless commitment to bridging the financial education gap has earned them accolades, including a coveted spot on Fast Company’s Brands That Matter list and the prestigious 2024 Fintech Breakthrough Award for Best Financial Education Platform.

As Goalsetter continues to chart its course, backed by fresh funding and unwavering dedication, it reaffirms its status as a beacon of hope in the quest for financial empowerment and equality.

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