How to Measure Marketing KPIs When Working With a Crypto Marketing Agency

With the crypto industry becoming a major player in the financial sector, all new professions have emerged to fill in the niche. Due to the competitive nature of such a business, a cryptocurrency’s value is dependent on how much is being invested in it.

From this need, crypto marketing agencies have emerged. 

At the same time, the competitive nature of the crypto industry is also a major factor in the challenging nature of gaining an advantage. And so to keep up with the variety of trends and unpredictable nature of the crypto market, crypto marketing agencies deploy a variety of strategies to measure the success of their campaigns.

These metrics are then designated as key performance indicators (KPIs) and we will discuss how each type of agency measures theirs. Before we move forward, let’s start with the basics.

A Step Back: What is a Crypto Marketing Agency?

In simple terms, crypto marketing agencies grant tractions to any blockchain ventures by making personalized or customized marketing strategies that are specifically targeted towards new users or potential investors.

To do this, these agencies possess complex knowledge of the crypto industry to help new clients navigate the competitive crypto market and attain their marketing goals.

Crypto marketing agencies engage in a highly competitive crypto market through the use of reliable and solid marketing agencies and strategies.  This is because crypto marketing agencies bring in a large pool of experience and knowledge that you can have to effectively reach your audience and gain an advantage over others.

If you want more information about specific brands and ratings, make sure to check the website Best Crypto Marketing Agency.

The Different Types of Crypto Marketing Agencies

PR & Communications

These types of agencies specialize in building a client’s reputation and building a connection to the client’s target audience. As a crypto marketing agency, they primarily build or establish a cryptocurrency’s reliability and why the target audience should invest in them.

Media Buying and Advertising

Perhaps one of the most traditional marketing agencies, media buying, and advertising agencies involves the use of purchased ad spaces on a variety of platforms. These platforms may come in forms such as websites, social media posts, and even billboards. Overall these types of agencies’ goal is to find the most effective means of reaching your target audience.

Social Media Marketing

Very much like typical marketing agencies, social media marketing agencies use social media platforms such as Facebook, TikTok, Twitter, Instagram, and other popular social media platforms to market cryptocurrencies. Usually, these agencies use social media posts, graphics, and videos to attract investors. 

Online Reputation Management

A combination of social media marketing and PR and communications agencies, online reputation management agencies are focused on building a client and his product’s reputation through various online platforms.

Usually, these agencies use social media posts and other types of graphics to build and maintain a client’s reputation and attract a much wider audience.

How to Define Marketing KPIs

To determine whether their marketing strategies and campaigns are effective, each type of crypto marketing agency employs a variety of key performance indicator (KPI) monitoring strategies. Using these strategies, they are unable to use data analysis to create a more accurate picture of how much their campaigns are performing.

For PR & communications agencies, they measure the quality and amount of press coverage whether these are unique or organic. To determine this, they analyze a variety of metrics:

  • Reach: this metric is based on the amount/number of people who viewed your ad/promotion.
  • Sentiment analysis: this metric is based on whether the audience displays positive, negative, or neutral reactions to the campaign/promotion.
  • Website traffic: this metric is based on how much traffic has your website earned after a a promotion

For media buying and advertising, their KPI metrics are based on the data gathered from clicks, sign-ups, sales, and ‘actions’. This is easier as there are tools and software to assist in the data gathering and analysis.

For social media marketing agencies, their KPI metrics are based on the growth of the social media account as well as other metrics. These metrics may come in a variety, for some it is based on the number of likes and shares while for some it is based on the number of views, shares, likes, and comments.


With the competitive nature of the crypto market, crypto marketing agencies utilize a variety of key performance indicators (KPIs) to determine the success of a marketing strategy.

These KPIs differ from each variety of agency. A good example of such is how social media marketing agencies determine their success on the number of likes and shares while for some it is based on the number of views, shares, likes, and comments. Meanwhile, media buying and advertising agencies are based on data gathered from clicks, sign-ups, sales, and actions.

This is one of the reasons why you need to know the best crypto marketing agency so you can ensure the utmost efficiency, safety, and productivity with your marketing and operational efforts.

Overall, a variety of crypto marketing agencies have each of their own KPIs, but what matters is that these KPIs allow crypto marketing agencies to observe and hone their strategies and allow their clients to gain an advantage in a highly competitive market.

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