Startups

Web3 startup Bluwhale launches with $7M to boost dApp user engagement through targeted rewards using AI

Bluwhale, an AI-powered Web3 startup, has just secured a hefty $7 million in seed funding to boost dApp user engagement through targeted rewards. The funding boost coincides with the official rollout of Bluwhale’s platform.

The funding round, led by SBI, saw investments from both SBI Ven Capital and SBI Decima Fund, along with contributions from prominent entities such as Cardano, Momentum6, Primal Capital, NxGen, Ghaf Capital Partners, Spyre Capital, Baselayer Capital, Haseeb Qureshi (Managing Partner at Dragonfly), Charles Huang (creator of Guitar Hero), Jack McCauley (founder of Oculus), and collaborative funds from Animoca (Japan), Gumi, MZ Crypto, as well as Sygnum Bank and Azimut Investment Management.

Founded in 2022 by a cadre of machine learning gurus and former TikTok AI experts, Bluwhale’s latest platform utilizes AI wizardry to unearth wallets and glean insights, fostering personalized wallet-to-wallet interactions. This cutting-edge platform empowers companies to fine-tune their marketing strategies, while wallet holders get a slice of the advertising and outreach pie that specifically targets them. By harnessing the power of AI for wallet discovery and insights, Bluwhale’s platform opens up avenues for personalized wallet-to-wallet communication and the tokenization of digital profiles.

In an era where social platforms have become ubiquitous over the last decade and a half, users have unwittingly surrendered their personal data for free. Corporate behemoths then capitalized on this data goldmine, raking in trillions in advertising revenue. Bluwhale, headquartered in the tech hub of the San Francisco Bay Area, is charting a new course. For the first time, it leverages AI to bridge companies with Web3 wallet holders who’ve opted into the ecosystem. This enables dApps to directly engage with their target audience and potential new users, optimizing their marketing spend in the process.

Han Jin, CEO of Bluwhale, remarked, “It’s a new dawn for a new age. For nearly two decades, online platforms have been profiling and targeting users without their consent. Companies have poured billions into platforms like Google, Facebook, TikTok, and the like for mass advertising to consumers. At Bluwhale, wallet holders can seize control of their digital profile, choosing whether to receive communications while also taking the lion’s share of outreach spending.”

Bluwhale has already onboarded 180 companies to its AI platform, currently in open beta, and has indexed over 270 million wallets. Any Web3 enterprise seeking to connect with a wallet owner can effortlessly do so through secure, on-chain, dynamically priced messages. This transforms digital communication into a market-driven incentive system, rewarding wallet holders based on their influence.

To claim rewards on their public on-chain profile, individuals simply need to link one of their wallets and authenticate their identity via social media. Initial message rates start low but escalate in response to factors such as increased wallet value, heightened demand, enhanced profile appeal, or other metrics valued by companies.

Investor Haseeb Qureshi remarked, “The Bluwhale team brings together an impressive blend of consumer and enterprise industry veterans alongside pioneering AI Web3 researchers. Their innovative approach is poised to elevate Web3 user analytics like an AI-powered Salesforce for the Web3 space.”

“In the future, individuals could transform their digital footprint into their most lucrative asset, increasing the lifetime value of their online presence. This stands in stark contrast to the current value of social media profiles for individuals. In addition to generating passive income, consumers would also receive AI-driven personalized and highly engaging content, assets, products, and services wherever they traverse the digital realm,” Jin added.

Bluwhale harnesses AI and contextual data to paint a comprehensive picture of individuals in Web3. It distills insights from on-chain behavior, activities, and preferences to craft wallet personas and groupings, enabling companies to pinpoint potential audiences with precision, ushering in transparency to the industry, and optimizing marketing and sales spending.

A major boon of Bluwhale is that it empowers users with complete control over the extent of their digital footprint shared with select enterprises for profit. Privacy-minded wallet holders can nix inbound messengers from their queue or conceal personal information at any time. Furthermore, messengers receive discounts per message by claiming early spots, which they could potentially resell at a higher price as demand for the wallet surges.

“Bluwhale heralds a transformative shift in the data landscape, democratizing user data and endowing users with unprecedented control over their digital profiles through the integration of AI and Blockchain technology. We’re thrilled to partner with Bluwhale’s team of AI and industry experts, leading the charge in revolutionizing digital engagement and championing data ownership while fostering enhanced business connectivity,” said Kevin Low, SVP at SBI Ven Capital.


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